The independent station we built is just a carrier, like when we open a store offline. Ultimately, we need to promote our independent station. One of the more important promotion channels is the Google series.
Google It is divided into free traffic and paid traffic. Free traffic is what we call SEO, also called search engine optimization. The other one is, of course, Google ads, which is Google’s advertising promotion. So, after we build an independent website, the most important setting item is to create some SEO content for our independent station.
Of course, SEO optimization is very complicated. It is divided into market research, on-site optimization, off-site optimization, speed improvement, etc.

What I’m sharing today is a relatively well-known SEO plug-in. Let’s open the desktop and take a look. Here, we have prepared an SEO plug-in called Rank Math SEO. This plug-in is very well-known. It has more than 2 million installations. Currently, it has this stage, which is more than 2 million, second only to what we told you before Yoast SEO.

Rank Math SEO vs. Yoast SEO It is more complex and more specific. Our SEO optimization items will be more refined, and many independent website sellers will install plug-ins.

Below, we will show you how to install this plug-in.

Clasificar SEO matemático Plug-in installation:

This plug-in is divided into two parts. The first one is a free version. We provide you with a PRO version, which has multiple versions. If you want to install the PRO version, first, we need to install one in the background. For the free version, click Add New, and then we will search SEO directly here.

2 Rank Math SEO Plugin Search Installation e1713779757863

We can see that the first one in the top ranking is what we told you earlier. Yoast SEO You can use this plugin; of course, you can also use the second Rank Math SEO. This plug-in was developed much later than the required SEO, but it has many installations, very good reviews, and frequent updates. , so we first install the free version of the plug-in and click Install; after the installation is successful, we directly activate it. After activation, you can see the Rank Math SEO function menu in our function button. After opening it, it will be a guide. Then, we will ignore this guide for now, skip it first, and come in later.

3 Rank Math SEO Plugin Features Panel e1713779855388

We see that there will be some settings here. We return to the dashboard. This is one of the panels of Rank Math SEO. Currently, we are using a free version. We see some with PRO, so for now, you can use Can’t.

The content we see in the dashboard is its core content. The content here is some on-site optimization projects that we often use when we do Google SEO optimization, such as the jump to our 404 page. Transfer, including our AMP, is the response speed of our mobile phone, data statistics, and, of course, some other content, including our image SEO. In fact, under normal circumstances, you can use this free version for a general independent station. Can achieve the effect of SEO settings.

Clasificar SEO matemático PRO version plug-in installation:

The most important thing for such an SEO plug-in is to set up our TDK, which is our title description and focus keywords, including our site map. The free version can complete such functions, but it is PRO. This version will add more content, such as our video site map. If you want to build a video site, you will need such a function. We also have some other new site maps. It can be used to install the PRO version directly after we install the free version. Then, in the same way, we click to install the plug-in and select the PRO version that we have prepared on the computer. After entering, we will install the highest version, 3.047, and click to open the installation.

4 Rank Math SEO Plugin PRO Version Installation e1713779935989

After the installation is successful, we will activate this plug-in. We enter our Rank Math SEO panel again. It has become a Business version, and all its functions have been adjusted. We are open.

Rank Math SEO plugin to use:

The following is an explanation of the use of this plug-in.

The first one is its module. As we have just told you, the modules here are some SEO optimization items. There are many SEO optimizations, and very small details determine your final SEO effect.

For example, if we open a page now, we see that there are many things on it that need to be optimized. First, we check the source code of our TDK. Fortunately, here, we see that after the plug-in is successfully installed, it will add the following code: In the previous line of code, this code fills in our title and description.

5 Rank Math SEO Plugin Source Code Demo 1

Of course, under normal circumstances, we do not add focus keywords because if you add too many keywords, Google will punish you. So, we currently only have a title and description, and of course, we also add some targeted keywords. We can also set some media-related keywords, such as Facebook and Twitter. We cannot see This SEO optimization content outside the browser.

It’s the same when we enter the page, including first our page structure. Is our page structure more conducive to search engine crawling? For example, there are not too many dynamic effects, or there are not too many videos and audio. , slow down the speed of our website, and whether our keywords are placed in the core position, whether our logo has the ALT attribute, whether the hyperlink has no follow for external links, etc., are all SEO optimization. The content inside includes whether we have anchor points and anchor text links in our internal pages. In addition to considering search engine optimization, we also need to consider user experience. For example, some of the content here will be better designed. Beautiful, in this case, the user’s bounce rate will also be reduced. This is a lot of SEO-related content. We will have the opportunity to explain the SEO system later.

Here, we will only discuss this plug-in. As we have just said, Rank Math SEO is mainly for on-page optimization, which is the internal optimization of our site. In addition to the page, there is also our page, which is our external link weight, PR endorsement, etc. Wait for these external links. Of course, in addition to these two, there is also keyword research, which is our market research.

The second is help, the third we can enter its wizard, and the fourth is an import and export. For example, Some SEO optimization projects are set up in this plug-in, and we can import it to another site.

7 Rank Math SEO Function Module e1713780220237

Of course, there is another function. For example, we used yoast seo before. We can migrate the settings in Yoast SEO’s SEO to this plug-in with one click. The other is to back up your settings. Then we look at the left. There is currently a new function called content AI. We cannot currently use content AI because it requires purchasing a higher version, not a commercial one. Furthermore, we cannot use this content AI for the time being because it mainly refers to It using some AI effects and then automatically sets it. In addition, it automatically reads and writes our directory using some keywords and even adds our content, just like ChatGPT, which we don’t need for now.

7 Rank Math SEO Function Setup Items e1713780251640

The third one is for our data analysis. Here, you can connect to Google’s webmaster tools. After the connection is completed, it can directly migrate Google’s webmaster’s analysis to our backend. The next one is the basic settings.

8 Rank Math SEO Basic Settings e1713780274564

Clasificar SEO matemáticoPlug-in Links settings;

The options here mainly refer to specific settings, such as the format of our URL links. Under normal circumstances, if you enter a category directory in the article for WordPress-generated articles, a category will be added to the category directory like this A level, followed by your article content. Here, you can put this basic category and delete it to make our URL address shorter.

Clasificar SEO matemáticoBreadcrumbs;

The second is that it automatically generates a breadcrumb navigation. Under normal circumstances, the themes we use, and now general business themes, will add breadcrumb navigation because business themes also need to consider SEO. This is breadcrumb navigation. So, under normal circumstances, we will use the theme’s native breadcrumb navigation. Of course, you can also use what this SEO plug-in provides.

Clasificar SEO matemático Webmaster tool integration;

Then there are some of our webmaster tools, such as Google’s GSC and Bing search engines, Baidu’s Yahoo, and other search engines. Others are mainly for headless CMS or some other content settings. We Don’t worry about it here, and the agreement between our website and search engines is called the Robots agreement. Here, we can set some Robots content.

The other one is that .htaccess is mainly for jump 301 and 302 of our URL, including the directory structure of our page, which can be set through this file. If you don’t know how, don’t worry.

Clasificar SEO matemáticoPage directory navigation;

This module is mainly on our article page. It will generate a directory structure and automatically extract our page. For example, if we set up an h1, it will use it as a main directory, and h2, h3, and h4 will be used in h1. , it can be set as a table, and the next one is for our woocommerce, the other is our webmaster analysis tool, and the other is AI.

Clasificar SEO matemáticoPlug-in TDK structure settings;

The next one is the most important content of this plug-in, which is for each of our pages. It can set our title structure, which is the structure of our title. Of course, it can also set our description. We will use it later. Let me explain it to everyone.

Clasificar SEO matemáticoSite map function;

The next one is the site map. After you install this plug-in, we see that it will generate a point. Search engines crawl and include our pages.

Clasificar SEO matemáticoQuick submission of site links;

The next one is submission, which can directly submit some of our newly created article pages or product pages to our search engines and then facilitate search engines’ quick entry into our independent site for crawling.

Clasificar SEO matemáticoPage structural settings;

The next one is page structure. Of course, this is very important. What is page structure?

Here, I searched for a keyword in Google. You will find that our current search results, also called SERP search results, no longer only display our article list like before; they will have a richer structure. For example, what we see above is the Google Store. In addition to this effect, we also see some structured videos.

Then, we search for some products with reviews or the structure of some of our paragraphs. For example, if we now see that this is a product, review content will be displayed, including some of the following products. The structure of the brief page mainly caters to Google’s ranking rules in the search results.

9 Rank Math SEO Google Search Structured

Because in Google, in addition to the search volume of keywords, we also need to consider the search intent of this keyword. What is search intent?

For example, if a user searches for which lamp is better, then when he searches for this keyword, in addition to looking at the search volume of this keyword and how difficult it is to optimize, we also need to look at the purpose of the user’s search for this word. What is it? He may want to read a popular science article or some explanation of other content. He just wants to answer questions. He may not be shopping. The search intention is very obvious if someone searches for how much a live broadcast light costs. If you want to buy some live broadcast lights, we call this search intent, and the structure can first meet our search intent. In addition, in the search results on the same page, if you see a five-star rating with evaluation and compare the product with positive reviews to the one above, you will be more willing to click on the one below. It can increase our click-through rate. This is called structuring.

Clasificar SEO matemáticoSite SEO effect analysis;

The other one is SEO optimization data analysis. It can analyze our current independent station and then see which pages in our independent station are not in place, and then you can optimize it.

10 Rank Math SEO One Click Analysis e1713780357106

There are also some tools below, such as our version, and some optimizations of our database, including our system, what wordpress and server we use, each version can be seen. Okay, the last one is the official document. This is the Rank Math SEO plug-in. For other plug-in uses, you can refer to the video tutorial.